Words, Emotions, and How Your Audience is Feeling

Many’s the time I’ve sat in readings and development workshops and been asked, “Who is your audience?” It’s one of my least favorite questions. What am I supposed to say? “People with good taste”? How do I choose to experience my entertainment? Based on what I want to feel. I suspect I’m not alone in this. When you pick up a novel, what makes you choose Bridget Jones instead of H.P. Lovecraft? (Or vice versa?)