I was just reminded, via this video from Ellen Degeneres, about the Bic Pen incident a year or two ago. And it got me thinking about how split marketing to men and women not only warps kids ‘ perspectives of themselves, but how it also actually costs us money. Us being women, who have less of it (as a rule, thanks pay gap) to begin with.
The video’s pretty funny, and very on point. Go Ellen.
But of course, we know, it’s not just about pens. I’ve talked about gendered products and marketing on here more than a little, and realized that one thing I don’t think I’ve blogged about is that I recently went to buy deodorant and realized that the exact same product was being sold in two aisles for a dollar’s price difference. The difference? They were in different aisles. The one in the men’s aisle was a dollar cheaper and fractions of an ounce larger, so I bought it.
The experience opened my eyes in a way that’s made a practical difference to my budget, and since I’m not sure there are many millionaires reading this right now (and for gods’ sake if there are, there’s a PAYPAL DONATE BUTTON IN THE UPPER LEFT HAND CORNER), and Men’s Pocky is a thing, I thought this might be something you all would like to know about.
Also, the Ellen clip was funny.