Tag Archives: choice

HE GOT MY EYEBALLS! Effective Targeted Marketing Online

This morning, I re-downloaded RedditIsFun for my latest replacement phone.

After installing and activating it, a message popped up: the developer, “just one guy,” had built in a pop-up that offered the user a choice of whether to allow a single ad per post at the top of each screen. In the pop-up, the user is also informed that the ad option can be toggled on and off at any point in time.

This came hot on the heels of a conversation about how Twitter has started pushing ads from streams its users don’t follow into their twitter streams. On Twitter, my response is to block the twitter account of the corporation that’s paid Twitter to impinge on my eyespace.

With RedditIsFun, I clicked “okay.”

I don’t normally subject myself to ads, because the average American already sees thousands per day – and living in Manhattan, I’d guess my daily average is compensating for the other tail on the bell curve – but here, I agreed. If the ads are obnoxious, I’ll turn them off. If not – if the developer of RedditIsFun is selling his adspace smartly – then I’ve now agreed to see what he’s schilling as a way to help subsidize my use of his program.

So rather than being met with annoyance, his advertisers might actually find themselves making sales to an interested member of their target market.

Smart sale of adspace means I don’t want:

– Ads that demean women.

– Ads that condescend to their viewers.

– The same ad over and over again. (Yes, Hulu, I’m talking to you.)

I do want:

– Ads for products and services that actually interest me

When an advertiser hits the sweet spot and finds their targeted marketing, their ad dollars can be incredibly productive. Last week, I attended the Barefoot Wine Beach Rescue at Rockaway Beach off the back of my Klout score; I connected with like-minded individuals, did some good for the environment, drank free (and tasty) Barefoot Cuvee, and both tweeted and blogged about the event. Win-win-win-win-win. So I’ll buy into a targeted ad scheme that results in advertisers subsidizing an app that gives access to one of the most useful websites currently out there.

So there you go, indie developer. You got my eyeballs. What are you going to do with them?

 

Has the Auto Industry lost the Millennial generation?

A friend of mine (she’s free to call herself out in the comments) pointed out this really interesting article about the car industry and how it’s losing the next crop of drivers.

At the upper end of this generation, my car story is a little different. I haven’t owned one in years, and even when I “owned” (in quotes because it was still in my parents’ name) I was driving on my parents’ insurance.

When I got back to the US after living and working in Scotland, I chose one of the least car-friendly cities in the world as my new home base. And as I was saying during a conversation about this in mid-May: at this point in my life, I have no interest in owning a car.

I love public transportation. I love walking. I love not having to worry if my budget is suddenly going to shrink because gas prices have spiked, and I love not having to worry about waking up to find that my transmission has gone and I have to get it fixed and that’s $1500+ less that I’ve got in the bank. I have no car payment, and I know that my unlimited metro card and a handful of taxis will cover my transport needs throughout the month.

But apparently, auto makers are now offering to give free test drives and so on to non-auto bloggers. So I just want to be really clear: as a non-auto blogger of the Millennial generation, if any of those suits in Tokyo, Detroit or the other places the article writer cites are looking for a someone to test and talk about their product, I’m more than happy to make myself available.

So long as they’re picking up the tab.

NEW YORK MAGAZINE featured an article on car culture in New York in their June 4th, 2012 issue. WHY I DRIVE  by Justin Davidson was not available for linking at the time of this blog post as far as I can tell; if anyone finds a link please let me know.