A couple things happened in the world of eBook sales the last few weeks, and I thought it might be useful to write down some thoughts on the matter.
Massive Report On Amazon Sales Released
First, Hugh Howey, bestselling author of the Silo Saga, released a report on Amazon’s sales figures. If you’re trying to sell eBooks, particularly as an independent author, I highly recommend you read the report. The report goes into detail, examining how different types of authors do when selling their books on Amazon, including numbers of books sold, amounts of money made, and changes in which authors are walking away with the biggest slices of the publishing pie. In the end, the report (and other articles I’ve read that riff on it) make it sound as if, for new authors, self-publishing is the best way forward. Going with the big five only seems to benefit writers who are already established, particularly since (more and more frequently) marketing duties fall to the writer in both cases.
Apple Adds iBook App to iOS8, reducing purchasing friction
Secondly, I’ve just read an article on how iOS8’s inclusion of an iBook app does away with an important point of friction for buyers on the iBook platform. Knowing this, and having glanced a few times at my Smashwords sales reports, I took a moment to head over to my Buy My Books! page and enter in additional links direct to each platform that had reported sales. This included Kobo and iBooks,
Value Added By Traditional Small Publishers Continues To Lessen
The third point I want to mention is that a friend who works primarily in self-publishing, but also had a publishing deal with a small press for a horror novella, recently had an interaction with her publisher regarding their agreement and the number of copies that had sold during the two-year term of her contract with them. The email she received in return was disappointing: vague regarding actions they’d taken (which they were contractually obligated to undertake), nonspecific about the number of sales her book had seen over the past two years, and essentially tepid about continuing to sell and market her book. When she asked my advice about whether to keep or dump her publisher, my take was that they didn’t seem to be adding value.
Because value is what it’s all about, as an indie publisher, isn’t it? We spend our time and often our money finding ways to add value to our work: covers that pop, ads that reach our intended customers, giveaways that grow both awareness and mailing lists. While publishing houses might offer individuals with specific publishing expertise, if that only results in a few press releases being sent around a state – and no interviews or reviews – is any value really being added? If Smashwords can upload your eBook to numerous growing retailers (particularly those, like Apple, who are moving towards eliminating friction in the purchasing process), or Amazon actually pays you significantly more than a writer with a Big Five contract…what real value do you get from pursuing a traditional path to publication? One friend, who works closely with an Agent, even reported that if he couldn’t get his clients a good deal within six months, he recommended they self-publish then re-shopped their work once they had sales figures to back it up – and then got them much better offers. While we’re not all fans of marketing, and staying on top of the latest trends takes time many of us would rather spend in polishing our drafts, the reality is that self-publishing lets us make more money and saves the Big Five the problem of dedicating resources to authors who won’t sell.
In short, it’s looking more and more like writers who want to succeed have to be prepared to do so in a self-publishing space.