Tag Archives: Opinion

Seven Roles for the Self-Publisher

Have been giving some thought to the way a self-publishing writer has to handle the different roles required of them when they make their own work, and had written some notes for this blog post on my white board wall a month or so ago. The white board wall is too crowded, now, which meant it was time to write this entry.

So. If you want to self-publish a book,  your role will change from one phase of writing to the next.

Through the experience of  publishing Hot Mess, I tried to track the different roles I played. Several people asked me about the process of putting the book together, so this blog is my first effort at gathering those thoughts.

So here are the seven roles I’m thinking I’ve identified. I’m assuming the cover design is generally farmed out no matter what, so that’s why I haven’t included it here.

1. Project manager. It’s one thing to sit at your computer and write, or post a blog entry or piece of fiction on the internet. But if you want to self-publish a good product (thereby establishing that people should pay attention to, and for, your work), then the ability to project manage – set schedules and deadlines, balance priorities, multitask, and interact effectively with others – is critical to putting out a professional-quality product.

2. Author. If I have to explain this one, self-publishing is not the field for you.

3. Editor. This one, maybe not so much – editing can be hired out, after all. I guess the point here is more that your book should have an editor and should have been edited. Speaking with a friend earlier today, she mentioned her two biggest complaints about reading self-published material: 1) that there were mistakes in the manuscript she was reading – some quite bad ones, and 2) that often as not the author really did need an editor’s guidance on a story’s arc. It was interesting to hear from her, as a reader, just how deeply this affected her decisions to read certain books over others.

4. Proofreader. Once the story is ready to be published, you need to proofread it. Multiple times. And then ask someone else to proofread it for you. You may have to, at some point, return this favor. Lots of self-publishing seems, to me, to work like that.

5/6/7. Press agent/Marketer/Copywriter. I’m putting these three in the same line, even though they’re different roles, because they’re very tightly connected. You need to be able to write copy that will make people buy your book: its Amazon profile is going to be your biggest marketing tool (we’ve sold more copies of Hot Mess via Amazon than we have any other retailers, on multiple orders of magnitude). Get keywords into your book descriptions. Know the tags you’re going to use. Plan your books far enough in advance that you can start making contacts in communities – whether they be message boards, informational resources, or other communities –  that care about your manuscript’s topic and your message, and then build on those relationships to spread the word both before and after your book’s release. Note that, in my opinion at least, PR and Marketing are two slightly different things – one, to me, is more the act of keeping up a conversation about your product, while the other is the process of actively selling. (Maybe two sides of the same coin. Thoughts?)



THEATER REVIEW: “The Beautiful Laugh” at La Mama

Clowning is a respected art with a long history, distinct from other forms of theater. My understanding of clowning comes out of familiarity with more classical European traditions, such as Marcel Marceau and the Commedia Del Arte style captured so excellently in The Corn Exchange’s production of Dublin by Lamplight, or the Harlequin story as viewed through the memory of a production I saw at Tivoli, in Cophenhagen, when I was about seven years old. In these forms, it’s often the precision of physical movement that distinguishes the skilled from the unskilled performer.

The style of clowning used in That Beautiful Laugh is different. It is a physical kind of comedy, related – particularly in the case of performer Carlton Ward – to circus acts and Coney Island contortionists, but it is also a comedy of noises and expression.

At the top of the show, a narrator (Alan Tudyk of Firefly, Dollhouse, Suburgatory and more) explains that there are multiple kinds of laughs, and lists some – as we wind through the cyclical routines presented by Flan (Tudyk), Ian (Ward) and Darla Waffles Something (Julia Ogilvie), the audience is no doubt meant to experience some of these different kinds of laughs. Whether or not the ultimate laugh – that beautiful laugh – is attained is, I suspect, largely in the hands of the audience on any given night.

THEATER REVIEW: The Deepest Play Ever @ the New Ohio Theatre

Boo Killebrew, Chinasa Ogbuagu, TJ Witham & Jordan Barbour. Photo by Colin D. Young.

“I’m going to The Deepest Play Ever,” I told my friends on Wednesday, “and yes, that’s the actual title.” Which wasn’t exactly accurate. The full title of the production is “The Deepest Play Ever: The Catharsis of Pathos, The Post-Post-Apocalyptical Allegory of Mother LaMadre And Her Son Golden Calf OR: Zombies Will EAT Your Brain! AN EPIC TRAGIDRAMEDY.”

But I make a practice of shortening anything longer than a Fiona Apple album title, so.

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Theater Review: “Eternal Equinox” by Joyce Sachs, 59E59

Playing through March 31st, Eternal Equinox compares politics in relationships both creative and sexual. Vanessa Bell (Hollis McCarthy) and Duncan Grant (Michael Gabriel Goodfriend), two painters from the Bloomsbury groupr, spend the bulk of this full-length play trying to understand and negotiate their relationships with one another – particularly when others become involved.
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THEATER REVIEW: Outside People at the Vineyard Theatre

Down-and-out Brooklynite Malcolm (Matt Dellapina) heads to Beijing on the invitation of his college buddy Da Wei (also known as David, and played by Nelson Lee). There, he meets English tutor Xiao Mei (Li Jun Li), falls in love with her, and ultimately falls prey to the cynicism that comes hand in hand with believing everybody else wants a piece of your country. Ultimately, Malcolm leaves a burdgeoning romance thanks to a lack of faith in his lover’s motives.

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Halloween Theater with an Ugly Rhino: Warehouse of Horrors at the Brooklyn Lyceum

Sleep No More set off a reverberation through the NYC theater scene, becoming both a litmus test – did you see it? What did you think? Wasn’t it amazing? – among those able to attend and a measuring stick by which other companies judge themselves.
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THEATER REVIEW: “Two-Man Kidnapping Rule” at the New Ohio Theatre

Duane Coope (Vincent), Curran Connor (Jack) & Andy Lutz (Seth) in Joseph Gallo's "Two-Man Kidnapping Rule"

“One evening in the lives of three 20-something suburban friends who find themselves at a crossroads. A bittersweet look at a contemporary male friendship in decline.”


So described by the New Ohio Theatre, Joseph Gallo’s Two-Man Kidnapping Rule is a story that meanders at first – and could have done with some judicious cutting, particularly in the early stages of the work – but ultimately winds its themes and characters to their inevitable positions. While protagonist Jack (Curran Connor) finds a way to outgrow his old ex, his friend Vincent (Duane Cooper) and their buddy Seth (Andy Lutz), who has just proposed to his girlfriend, make journeys that are largely telegraphed, but still satisfying.

As the Barney Stinson of Gallo’s motley crew, Vincent is committed to protecting his relationship with his bros – no matter what the cost to their respective love lives. Over the course of the play, we learn about why he’s so committed to this – and why the titular “two-man kidnapping rule” is so sacred to him.

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