Tag Archives: targeted marketing

HE GOT MY EYEBALLS! Effective Targeted Marketing Online

This morning, I re-downloaded RedditIsFun for my latest replacement phone.

After installing and activating it, a message popped up: the developer, “just one guy,” had built in a pop-up that offered the user a choice of whether to allow a single ad per post at the top of each screen. In the pop-up, the user is also informed that the ad option can be toggled on and off at any point in time.

This came hot on the heels of a conversation about how Twitter has started pushing ads from streams its users don’t follow into their twitter streams. On Twitter, my response is to block the twitter account of the corporation that’s paid Twitter to impinge on my eyespace.

With RedditIsFun, I clicked “okay.”

I don’t normally subject myself to ads, because the average American already sees thousands per day – and living in Manhattan, I’d guess my daily average is compensating for the other tail on the bell curve – but here, I agreed. If the ads are obnoxious, I’ll turn them off. If not – if the developer of RedditIsFun is selling his adspace smartly – then I’ve now agreed to see what he’s schilling as a way to help subsidize my use of his program.

So rather than being met with annoyance, his advertisers might actually find themselves making sales to an interested member of their target market.

Smart sale of adspace means I don’t want:

– Ads that demean women.

– Ads that condescend to their viewers.

– The same ad over and over again. (Yes, Hulu, I’m talking to you.)

I do want:

– Ads for products and services that actually interest me

When an advertiser hits the sweet spot and finds their targeted marketing, their ad dollars can be incredibly productive. Last week, I attended the Barefoot Wine Beach Rescue at Rockaway Beach off the back of my Klout score; I connected with like-minded individuals, did some good for the environment, drank free (and tasty) Barefoot Cuvee, and both tweeted and blogged about the event. Win-win-win-win-win. So I’ll buy into a targeted ad scheme that results in advertisers subsidizing an app that gives access to one of the most useful websites currently out there.

So there you go, indie developer. You got my eyeballs. What are you going to do with them?